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This great tutorial will show you how to produce shiny glass letters.
This is what you will have designed when you complete this tutorial.

Figure 1: The completed tutorial

Figure 2: The Text.
With the font selected, make a copy by pressing Ctrl+C followed by Ctrl+V. Now move the pasted font up by holding down the Shift key and using your arrow key to move the font upwards as shown below. Note: holding the Shift key and moving by using the arrow keys moves the selected object 10 pixels in any direction as opposed to 1 pixel by just pressing the arrow keys.

Figure 3: The Two Copies.
We will be working with the 'copy' for now.
We now need to convert this text to paths by doing the following. Select the sub-selection arrow tool.

Figure 4: The Subselection Tool.

Figure 5: Text converted to Paths
Now we're going to create a linear effect across the text. With the text still selected Group your text and ... change the Fill Category to a Linear gradient. We could have applied the Linear Gradient earlier in Step 4 before converting the text to Paths.

Figure 6: Gradient added.

Figure 7: Pen Tool.
As we only need the top half of the text to produce the glass effect, we're going to use the Pen Tool to cut away the lower half of the gradient text. Create the following shape with the pen tool. To do this,
Don't worry about the gradient fill for this shape as we will be removing this shape in the next step (as you get familiar with this technique you will notice that Point 7 wasn't needed to complete the shape).
Both objects should now be selected. You should have an image identical to the one below.

Figure 9: Creating the Shape.
Now we need to use the Punch feature to eliminate the lower half of our shape. To do this select Modify > Combine Paths > Punch
To produce the following...

Figure 10: Result of the punching

Figure 11: The text with the glossy area.
Move this selection over your original Coca-Cola text.
All that's left is to apply a Drop Shadow to the original text. Select the original text and add the following settings:
That's it! You can modify the gradient and shading to whatever you prefer but your image should be similar to the one below. I added the red ribbon effect using the Pen Tool.

Figure 12: The completed tutorial
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