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Auto quoteIn the recent days, the global markets have shown an unbelievable multiple fold growth in the automotive sector. With the introduction of newer brands, the market is flooded with automotives from simple to complex, and basic to luxurious categories. Thanks to the new marketing strategies followed by the companies, which enable them to make the customers aware of their products. The strategies basically include trying out newer ways to promote brands, specially focusing on the e-media, and the print media. Moreover, with a wide range of products to choose from, the customer falls in a dilemma with what to choose. Hence, the support and guidelines provided by other information sources like the internet, television, print media and other means of mass communication to the customer counts a lot. These sources not only provide the information about a particular brand, but also tend to give a brief info about the company, its status in the market, & product related info to the customer like after sales problems, the general maintenances, and also disposal values.
A major part of the world is struck with an unique syndrome called the petro- sexuality, which basically means ‘thirst for automotive craze’. Apart from countries like UK, USA and other European countries, it is quite interesting to know that as per the market survey, the percentage of car and bike lovers are increasing exponentially in many regions like India, Australia, China and even the south east Asian countries .
A major source of info about the latest brands and product updates in the field of automotives lies in the internet. Generally speaking, the manufacturers as well the automotive dealers maintain their own official websites and it is updated frequently with time. These websites provide a lot of information about the company’s brand, the class of their product, the pricing, and other distribution related info. However, these sites lack test reports of their products and hence tend to blind fold the customer by exposing only the positive aspects of their brands. This in turn compels the customer to look for other alternatives for better information. Many national and international websites maintained and owned by private bodies and organizations tend to guide customers in the right direction and help them get what they want. Often, the FAQs section and other Q&A related sections are well maintained in almost all international websites, and prove to be a wealthy source of information.
It is to be noted that a majority of Asian and African countries consist of developing countries, and these countries constitute a thousand dozen illiterate rural people. Since the internet may not be accessible by the rural masses, naturally the second best means of information is the print media. This is one particular reason why the print media is well established in the field of automotive development. Moreover, in the cosmopolitan world the print media serves as a measure of tracking the market development, in a rather simple way. The local news papers often contain an entire section dedicated to the automotive queries and information, especially during the weekends. This is in order to help the readers to go through the information in a rather calm way, and grasp every bit of information printed in their papers.
Further, the magazines that promote the auto sector not only prove to be an eye opener to the customer, but also prove to be a good source of entertainment to the auto enthusiasts. Monthly periodicals and automotive magazines contain all sorts of information that a customers needs to be aware of, before purchasing a car or bike. These magazines don’t restrict themselves to just cars and bikes, but also provide information about all sorts of automotive machineries like buses, trucks, tractors and even earth moving equipments. They contain all the vital information, including the technical specifications, and the average maintenance costs.
Some well developed countries have a few automotive organizations like NCAP, ECAR, and SIAM that work for development of industrial development. These organizations too prove to be good source of information.
Apart from the local automotive data that a customer needs, it is also a matter of concern to keep the people of region aware of the newer models and types of automotive trends available globally. This not only paves way for the import trade, but also helps in developing the local technology that is already available. Certain massive players like BMW AG, Daimler Chrysler AG and Audi AG promote technical awareness off hand by producing technical details and working procedures of a few components in their official websites. And a step ahead, a few of these big players promote their official magazines also. This helps them to expand their global respect, and in turn improve their global sales.
After getting the right information that a customer is looking at, the very next step will be to hunt the right bet in the market. Though looking for a brand new vehicle, the differences in prices and the offers given by dealers differ from place to place. Though the difference is expected to be marginal, it would still be a better choice to look out for a deal that pumps the best out of the offer bag. Again, thanks to these other sources of information that point the customer in the right direction, by indicating the services and offers by the dealers at certain places. Incase the customer is in search for used vehicles or second hand buy, then the automotive magazines and the local news paper classifieds prove to be a good source of information. However, the quality and the guarantee of the products can be taken for granted.
It is not that only small and commercial vehicles drag a big attention and the sources provide information about these only. Even heavy machineries like earth moving equipments and general agricultural machineries like tractors are well informed too.
Since the core of the automotive markets lie in US and European countries, the information sources in these places are extremely well developed. However, strongly developing markets like India and China too claim to have well knit sources for information.
As newer and newer methods of marketing are applied by the manufacturers to sell their products, newer sources of information too have come into to existence. The e-media and the print media have unleashed their capabilities in providing information to people like never before. As the trend continues, God knows what newer methods of information sources are in store for usin the future.
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