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AsicsIn the year 1949, a visionary called Mr.Kihachiro Onitsuka began the craft of making basketball shoes from the humble confines of his house in Kobe, Japan. His philosophy with reference to a healthy living matched the ever-popular Latin phrase "Anima Sana In Corpore Sano the translation of which is "A Sound Mind in a Sound Body."
ASIC products stormed countries across the globe with state of the art technology and their unmatched athletic performance, which still remains unchanged till date.
The making of sport shoes by ASIC involves an intensive process which goes back by fifty years in time, with principles still the same. The Research and Development Center has scientific backing with significant assistance from male and female sports personalities.
The cutting edge technology and innovative design has fueled the goals of sports personalities around the globe. The characteristics of originality, dedication and inventive methods have been the reflection of ASIC.
The Latin phrase "A Sound Mind in a Sound Body" of ASIC has been the transforming feature of the ASIC group.
ASIC technologies have evolved from thorough in-depth understanding of biomechanics. From every single body function to the movement of every part has been the focal point, which has been the foundation of the meticulously crafted shoes. This ingenious design has evaded injuries from time to time.
Some of the primary research included the moving patterns of male and female runners, taking into consideration their foot frame.
This pioneer in athletic apparel comes from the founders belief that refreshing life style has its origin in a strong mind, heart extending to the community at large.
The Inspired mind grows in a healthy body,which is why ASIC, has researched and crafted the shoes that proffers the athletes with comfort, protection and the attitude that keeps them in high spirits in their respective sport, hobby or pursuit.
The improved performance is the end result of many factors such as comfort, stability of the body, sophisticated accessories and revolutionary outlook together that inspires the sports personalities to persist for a performance that peaks at the ultimate pedestal in their respective field.
The groundbreaking technology not only helps athletes reach the zenith but also enhances their muscular strength and their overall endurance.
It is the Biomorphic Fit philosophy that has delivered extra ordinary results, which include greater muscle strength and stamina, improved recovery, and reduced risk of injury and greater body temperature management.
ASICS in May 1990 forked out with the opening of the Research Institute of Sports Science in Kobe, after which spectacular innovative shoe designs and apparels change the face of sports industry. It was made possible by a group of scientists, athletes and highly skilled coaches talented craftsmen, working hand in hand, fusing together the best from different worlds.
The Research institute based at 200 miles west of Tokyo spreads across 45,000 square of acreage. It has roomed a 350 mile all weather running track, basketball and volleyball halls and many test rooms. The indefatigable team of 200 people study and research the movement of human body and have tried and tested different materials and in the process enabled the athletes to perform at the highest level with a strong essence of satisfaction and happiness.
Regular visits by athletes is the prominent feature of ASIC, with the sole objective of having shoes and apparel tailor made to suit their specific needs. This doubles up as an added advantage for ASIC; achieving in the process, a brush with the experience of these highly trained sports personas from varied disciplines. ASIC has mastered the art of making products that are a cut above the others in the Market.
To have a basic run through the technology of ASIC, the researchers have high-speed cameras, sophisticated equipment and high-end software at their disposal.
The testing rooms are on an equal pedestal, enabling the conversions of the above research into final products that are congruent with features listed below,
a.) Shock absorption systems,
b.) Anti-overpronation features,
c.) Outsoles with Wet Grip Rubber,
d.) Water-resistant clothing
These are some of the inventions that have made it, through heavy trials.
The feature of three-dimensional measuring systems is used at Kobe to develop shoes to perfection.
ASIC earns 66% of its revenue from the sale of sport shoes, 24 % from sports apparel, and 10 % from sports tools. While the company has expanded its market across the globe, about 49% percent of its income share comes from Japan, 18% from North America and 29% from Europe.
In the year 2006 ASIC made a net annual 171 billion Yen (Japanese Currency) and has sponsored many nationally recognized teams like NAIA and NCAA teams, along with national teams of: Canada, Sweden, Japan, Puerto Rico, Italy, Spain and Brazil. Their sponsorships include marathons, volleyball, football, rugby, netball as well as the Sports Medicine Australia and the 2006 Winter Olympics.
They have to their credit, of sponsoring Parramatta Eels in the National Rugby League from the mid 90's all through until the end of 2004, and are still the source for footwear and apparel to players.
Currently, the company is empowered with 3800 employees.
ASICS bags are the ones behind little known details like multiple handles and tailor made zipper pulls that substantiate efficient use of the bags.
ASICS has in its capacity to let the team choose the most closest color through a flexible color card setup.
ASIC has defined its tech solutions in the form of
- I.G.S Philosophy
- Gel Technology
- Gender specific fit
ASIC has carved a niche in the Sports Retail industry and is one of the front-runners in the world of sports.
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